Media 24 Competition / Cape Town



Cape Town

‘Wrap Down’



 South African cities in general, including the foreshore of Cape Town were dominated in the

period from the 1960’s until recently by high rise buildings. This building typology can be

defined by a model representing maximum rentable space, versus building footprint, with the

result that the rentable model became the only criteria of defining a successful building. This

model from the 1960’s left behind a series desolate, inhumane and unusable city spaces

devoid of human activity. Furthermore parking requirements needed to cater for this model

only exacerbated the problem. The Sanlam Centre building of 1962 dates from this era, and

apart from being a very tall landmark expressing faith in the future, has made little

contribution towards providing a pleasant and usable cityscape in the immediate vicinity.


Reimagining an Icon – Discovering Opportunities:

 The idea behind this design proposal is to analyse the city surrounding the now called Media

24 Building, and attempt to identify opportunities within what is already been implemented

by the Foreshore revitalization urban design framework currently underway. The designers

believe that by simply cladding the building will only allow for visual stimulus, but will not

make a remarkable contribution to improve the quality of the immediate surroundings. The

current urban design frameworks suggests that the proposed extensions to the Cape Town

Convention Centre, ties in with the proposed developments on the vacant lot on the east

(proposed Christiaan Barnard Hospital) and the new Artscape precinct. A proposed tree

lined boulevard will establish and reinforce this connection.

With this proposal a need was identified to latch onto and reinforce this “link” between the

various precincts.


Giving the City back to the People:

 Due to the limited budget it was decided from the outset that by simply cladding the entire

building is not the solution as it will just be a meaningless renewed repetition of what is

already there.

In fact it was decided to only clad the north facing service core of the building and the west

facade facing Walter Sisulu Avenue.

“Wrap down” is a slogan the designers have chosen to define the symbolic statement the

building is making by means of a partial cladding that extends down to the “city floor”, thus

linking the building to the city at a pedestrian level.


The intervention on the “city floor” is in the form a plaza that latches onto the existing

planned pedestrian avenue which again links all the proposed precincts.

The plaza will be covered by a lightweight structure with coloured sheets, which can be

illuminated by night. The latter will provide protection against sun and rain.

The plaza itself will literally be defined by trees and a non-slip mosaic floor texture that will

be a massive art installation. The idea is that local street artists and anyone interested can

make a contribution to this artwork, which will reflect interpretations of milestone media

events over the last 60 years and in particular the founding of a democratic South Africa.


Reclaiming the City:

 Hopefully the new Media 24 Plaza will be a catalyst for the people of Cape Town to

meander, spend time, song and dance and take part in normal activities of a humane and

liveable city that includes all groups of society.



A City Landmark:

 On a larger scale, the end of Walter Sisulu Avenue will terminate visually in an overly large

metal silhouette profile of the face of Walter Sisulu, celebrating his contribution to a

democratic South Africa. This artwork will also be illuminated by night. The contrast between

artwork and building background is deliberately subtle, so that the landmark functions

visually on a city scale and will not compete with the existing Bartolomeu Dias sculpture, in

the centre of the existing traffic circle.

Project details

Date : 2016